Legacy and Vision
MetaBanners is a symbol of innovation and courage in following a vision. The legacy of the company lies not only in its market achievements, but also in the impact it has had on many lives and the way we understand and interact with the world of digital marketing.
MetaBanners is more than a company; it is a movement that continues to inspire and lead the way into a future full of possibilities.
NOVEMBER 2012
Beginnings and Initial MergersIn 2012, during the pre-pandemic era, several European digital marketing companies recognized the need to unite in the face of increasing competition and the growing development of advertising technology. As a result, a working group was formed to explore how joining forces could lead to greater innovation in the B2B market.
APRIL 2015
Merger of Three Key CompaniesIn April 2015, as part of the consolidation process, three medium-sized marketing companies — AdVertex, DigitPro, and MediaLift — merged. Each had its specialization: one in ad personalization, another in campaign optimization, and the third in data analysis technology. Their collective goal was to create a marketing platform that could serve global companies and provide them with optimized advertising campaign tools.
JUNE 2019
Pre-Pandemic: Another Wave of MergersIn 2019, just before the pandemic, the newly formed company acquired smaller agencies specializing in marketing automation and data analysis as part of further consolidations in the marketing industry. Facing rapidly changing trends in digital advertising, this consolidation was a crucial step in responding effectively to the industry's dynamic changes.
NOVEMBER 2020
Pandemic Era and New StrategyDuring the COVID-19 pandemic, marketing companies had to adapt to a radically transformed world, where most activities moved online. Building on mergers from previous years, the newly formed company focused on developing tools to support businesses during the challenging times of crisis. Investments were made in automation, artificial intelligence, and solutions that enabled quick adaptation of advertising campaigns to changing market conditions.
MARCH 2022
Integration with Blockchain TechnologyIn 2022, the company pioneered the implementation of blockchain technology in the marketing world. The foundation for AdsChain — a decentralized advertising platform that eliminated intermediaries and enabled direct interaction between brands and consumers — was established. This groundbreaking approach gained global recognition.
2024
AdsChain's Rising PopularityBy 2023, the company had over 3,500 users and collaborated with 120 brands, offering them the ability to create advertising campaigns without third-party intermediaries. This tool revolutionized the B2C market, enabling greater personalization and transparency in the relationships between brands and consumers.
2025
Global Reach and Advertising DecentralizationBy 2025, AdsChain had achieved global reach, expanding its collaboration with major international brands. Through decentralization, advertising became more accessible and transparent, opening new opportunities for companies at every level.